A webmaster has a very demanding job today. It seems there are never enough hours in the day to accomplish what needs to be done. The days of simple HTML and easy-to-install scripts are over. This is why a webmaster needs to have the latest and greatest tools to save time and produce a better outcome.
The first tool to have is Freshbooks. This tool will handle all of their project management needs. It can be setup to estimate jobs, do the invoicing, and even track various services as they are done. Then, the software can automatically bill their customers after the work is accepted. Recurring payments can be setup too.
The next important time saving tool to have is an email auto-responder. These are indispensable when it comes to saving time. Auto responders can automatically send out newsletters and marketing champagnes on a daily, weekly, and monthly schedule. In addition, they can add new opt ins to a database and include them in future champagnes.
Finally, webmasters need something that can analyze user data into something that will quickly help identify what works or fails. For that, there is ClickTracks. It can flag individual users or even group them together using unique identifiers.